Here’s the reality. Large, high-quality pictures are a basic requirement for any real estate marketing package. Dynamic, 3D visual tours, however, can be a huge differentiator which can set an agent apart from their competition. Moreover, they are proven to generate more leads and more qualified leads. Potential buyers are more primed because they have already virtually visited the home. And agents can focus more of their attention on interested, informed buyers than on trying to list properties. That’s why listing portals, like realtor.com, have committed tremendous resources to make 3D virtual tours more available to their end-user by adding a new filter for buyers.

The numbers tell a success story across the entire customer journey:

• Virtual tours get clicked on 40% more than listings without virtual tours3

• Properties featured with virtual tours get 95% more phone inquiries4

• Properties featured with virtual tours receive 65% more email inquiries versus those without

• Virtual tours generate 49% more qualified leads5

The reason for these successes is that 3D virtual tours engage buyers in a way words and photos can not. They offer ‘location intelligence’ and a visceral sense of a property that increases emotional engagement. And unlike an open house or home visit, with a 3D virtual home tour, the prospect can take their time – from wherever they may be located – to delve into any feature that would make a house or apartment feel like a home.

For agents and sellers, the experience factor is vital for winning listings and building a business in a highly competitive marketplace. And it’s a way to show more details of a house quickly, efficiently, and cost-effectively in a format that is modern, enjoyable, and memorable.

Agents are as tasked to be proficient marketers as they are to be proficient salespeople. Leaders are investing in dynamic real estate marketing to delight sellers and immerse buyers in the experience of a home listing. 3D virtual tour technology can improve both skill sets making you more competitive in your marketplace, and more successful with your prospects.

Matterport’s 3D and VR photography solutions bring listings to life. A Matterport 3D virtual tour adds amazing value. With one shoot, you get all the benefits of incredible photos and the power to immerse home buyers in the experience of a property so they can create both an emotional and intellectual connection with the property.